If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg, it grows a new one, and the old leg can grow into an entirely new starfish.

What’s the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders”, which have a rigid hierarchy and top-down leadership, and revolutionary “starfish”, which rely on the power of peer relationships.

The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.

This audiobook explores:
· How the Apaches fended off the powerful Spanish army for 200 years
· The power of a simple circle
· The importance of catalysts who have an uncanny ability to bring people together
· How the Internet has become a breeding ground for leaderless organizations
· How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader

The Starfish and the Spider is that rare book that will change how you understand the world around you.

Often Wrong, Never in Doubt is an inspirational book from one of America’s most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.

Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant and inspiring lessons that will be useful to everyone from the front-line sales person to the middle manager to the successful corporate executive.

Under Donny Deutsch’s leadership as Chairman & Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency. Donny recently launched a hip and irreverent CNBC talk show, The Big Idea with Donny Deutsch, which examines issues in pop culture, business, politics, the arts, and sports.

He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Michael J. Fox Parkinson’s Foundation’s Board of Directors.

Peter Knobler has written best-selling books with James Carville and Mary Matalin, Kareem Abdul-Jabbar, Governor Ann Richards, NYPD Commissioner Bill Bratton, and Sumner Redstone, among others. Peter is the former editor of Crawdaddymagaim. He lives with his wife and son in New York City.

It’s common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower.

Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: Pinpointing the Top Emerging Markets, Laws, Rules & Regulations, Understanding Cultural Differences and Sales & Marketing.

Learn to:

- Master a sales and marketing technique that works like magic
- Turn reluctant skeptics into loyal customers by saying the right words at the right time
- Control the way customers perceive you and your product

Combining the basics of markting with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this “buying trance” the salesperson can help frame and position the way the customer perceives the product, leading to more sales.

For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

Niche Riches is a Detailed Road Map To Niche Profits!

You really can make a fortune by selling products to little niches all over the Internet if you just know the right system for doing it.

Obviously you need something easy to understand, proven to work and setup so that you do a step at a time with the last step being making money.

It only makes sense that you learn in a step by step, sequential fashion so there is no confusion or wasted time on your end.

I realized this so I just started documenting every step of my niche marketing activities and out came some that are already being called amazing.

This isn’t like any huge DVD course or 20 tape set box of crap you’ll never use either. It’s something you can digest in just minutes a day and take action on.

What am I talking about? Niche Riches – The Step By Step System For Finding & Cashing In On Little Known Niches! Here’s Just A Little Of What You’ll Learn…

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How To Find Niches That Are Worth Literal Fortunes Super Fast!
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Why You Must “Connect” With Your Market & How To Do It Easily!
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Simple Product Creation Techniques That Get Your Product Done Fast!

It’s Easy To Cash In On Niche Markets!

Niche Riches shows you exactly how to find niche markets and make money from them right down to finding the niche, creating a product and actually selling it.

Nothing is left out in this tell all manual and it’s jam packed with insider info you can’t find anywhere else.

Robert G. Allen’s name is synonymous with financial success, and with his seminars sweeping the nation, he is now more than ever at the cutting edge of strategic wealth creation. In this completely revised edition of his classic bestseller Creating Wealth , Allen gives you the basic principles that you need to stop thinking poor and start growing rich by developing a wealthy mindset.

Moving beyond just real estate, Allen goes straight to the core of people’s inner motivations and beliefs about money to give you all the fundamentals of wealth creation. In his trademark, easy-to-understand style, Allen spells out all his practical applications and shows you how to:

• Take advantage of recent tax laws
• Use leverage to multiply holdings while minimizing risks
• Benefit from high-yield discount mortgages
• Acquire long-term profits in gold and silver coins
• Set up corporations and trusts to protect assets
• Find the highest rate of return with the greatest liquidity

As Robert Allen has proved in his own life—becoming a multimillionaire well before he was 35—it doesn’t matter how much or how little money you have to start as long as you understand the right principles—timeless principles that can make all the difference.

Robert G. Allen is one of Americas most famous and most influential financial advisers of all time. After graduating with an MBA from Brigham Young University in 1974, Allen began making small real estate investments, transforming his tiny nest egg into a million dollar net worth in a few short years. He shared his powerful system with the public in the #l national bestseller Nothing Down…

Read more about Creating Wealth and Robert Allen

“It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge.”
–Jack Canfield, co-author of Chicken Soup for the Soul

“Sick of the rat race? Tim is the future!”
–Tim Colvin, office of the CTO, Morgan Stanley

Tim Ferriss is an extraordinary young man on a mission. The twenty-eight-year-old serial vagabond and successful entrepreneur has been teaching a wildly popular course at Princeton University for the past four years: a how-to and why-to guide to throwing out the old methods for success (balancing life and work, retiring well, having a great nest egg) and replacing them with an entirely new way of living.

More info about The 4-Hour Work Week …

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career development programme and sell your way to the top!

How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow’s markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.

What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?

Chris Anderson , editor in chief of Wired magazine , first explored ” The Long Tail ” in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term ” The Long Tail ” to describe this phenomenon, a phrase that’s since appeared in boardrooms and media around the world.

” In short, though we still obsess over hits , ” Anderson writes, ” they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches .”

Chris Anderson is editor in chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005 , a year in which he was also named editor of the year by Advertising Age magazine. Previously he was at The Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the chief scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www. thelongtail.com.

Originally from New York, Christopher Nissley has narrated programs for AMC, The History Channel, Marvel Comics , and Geographical Odysseys .